Country Brand Lead (ophthalmology)
Вакансия № 8844754 в населенном пункте (городе) Москва, Россия от компании "Pfizer" на сайте Электронный Центр Занятости Населения (ЦЗН) Москвы.
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| Логотип (торговая марка, бренд, эмблема, внешний вид здания или внутренний интерьер офиса): |  |
Организация работает в следующих сферах деятельности: Медицина, фармацевтика, аптеки; .
Репутация компании "Pfizer" в отзывах работников:
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Обязательное требование к опыту работы искомого сотрудника: 3–6 лет.
График работы: полный день.
Тип занятости: полная занятость.
Вакансия № 8844754 добавлена в базу данных: Вторник, 16 сентября 2025 года.
Дата обновления этого объявления: Суббота, 27 сентября 2025 года.
| Рейтинг вакансии: 12,22 из 100 баллов |
Адрес вакантного места работы: Москва, Пресненская набережная, 10блокС.
Работодатель предложит заработную плату по результатам собеседования с соискателем работы.
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GENERAL RESPONSIBILITIES:
• Planning
- Strategic planning
Develop and deliver strategy for product, if local, aligned with Regional team, country and customer strategies
- Operational planning
- Develop and deliver appropriate brand plan based, if applicable, on Regional brand operating plan and aligned to relevant customer and country operating plans, working with cross-functional team
- Define brand programs with objectives, resources, KPIs and expected returns
- Support development of customer plans, identifying brand issues and objectives for each customer and defining programs to address these
- Work with field force and business unit head to ensure appropriate and prioritized set of programs
- Deliver aspects of pricing and reimbursement plan for brand
• Implementation
- Lead successful implementation of cross-functionally aligned brand plan
- Lead, organize and deliver local programs and materials
- Effectively implement brand plans and materials developed by Regional marketing team, providing input and feedback to Regional marketing team
- Ensure local approval of all materials, programs and projects
- Coordinate with cross-functional team and FF, including gaining their input on brand plans and programs, providing appropriate responses to their feedback on brand materials and leveraging their market insights
- Every program, project, action is planned and executed via ethical code and standards, SOPs and local guidelines.
- Brand knowledge training roll out:
1) Responsible for product trainings for field force
2) Responsible for product coaching for field force
• Market/customer insights
- Participate in development of customer understanding, analysis and insight generation
- Develop deep knowledge of market dynamics, needs and opportunities for the brand
- Enable brand knowledge sharing
- Network and build relationships with selected customers.
• Monitoring and control
- Is responsible for management and measurement of overall investment and consequent returns, according to determined KPIs for own product and assigned portfolio, therapeutic area
- Support delivery of P&Ls for assigned portfolio in country
- Support achievement of KPIs through regular monitoring and assessments
- Respond to emerging challenges with appropriate measures in collaboration with Regional brand teams
• Collaboration
- Lead the work of cross-functional team for assigned portfolio
- Drive portfolio-thinking and provide portfolio/brand expertise within country across stakeholders groups
- Contribute to the work of cross-functional teams and collaborate across business to facilitate a cohesive approach to the marketing of products
- Participate in cross-functional team with responsibility for generation of brand insights, prioritization and balancing of brand programs and brand-related customer programs and contribution to Customer focus thinking
- In partnership with sufficient functions, share knowledge of local dynamics and insights on the brand with Regional Brand Management to enable development of core programs/material
- Collaborate with customer teams to design brand-related customer interactions (e.g., KOL advisory board)
- Flag issues promptly
- Demonstrate appropriate knowledge and understanding of internal departments, key contacts, organizational structure and culture
- Integrate portfolio and customer perspectives
- Partner with Regional brand team to ensure visibility and connection with local market
• Professional development
- Develop and execute individual development plan to enhance performance on the job
- Create annual individual development plan (IDP) that identifies knowledge and skills gaps based on business and career goals
- Achieve individual development plan
QUALIFICATION AND EXPERIENCE:
- University degree in Science, Health Sciences or Business;
- At least five years of pharmaceutical experience in the healthcare, pharmaceutical or related field, as appropriate to customer segment
- Extensive brand management experience (or similar one) gained in product team environment
- Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment)
- Understanding of: IQVIA, Headway, etc.
- Excellent communication skills
- Proficiency in Russian and English
- Strategic planning
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