Senior Brand Manager KIND
Вакансия № 19156616 в населенном пункте (городе) Москва, Россия от компании "ООО Mars (CHOCOLATE, PETCARE, FOOD)" на сайте Электронный Центр Занятости Населения (ЦЗН) Москвы.
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Обязательное требование к опыту работы искомого сотрудника: более 6 лет.
График работы: полный день.
Тип занятости: полная занятость.
Вакансия № 19156616 добавлена в базу данных: Суббота, 13 сентября 2025 года.
Дата обновления этого объявления: Суббота, 27 сентября 2025 года.
| Рейтинг вакансии: 3,65 из 100 баллов |
Адрес вакантного места работы: Москва, Ленинградский проспект, 72к1.
Работодатель предложит заработную плату по результатам собеседования с соискателем работы.
Job Purpose:
The Senior Brand Manager will be immersed in KIND’s dynamic, fast-paced culture as a key member of the local market activation team. This role requires strong analytical skills, attention to detail, a keen sense of creativity, and a high degree of comfort working in a team environment. Above all, the Senior Brand Manager will experience brand marketing at a company with a strong social mission and unique brand ethos, where we produce high quality products that are healthy AND delicious.
The Senior Brand Manager will be the day-to-day lead Healthy Snacks category and KIND’s product lines, including business analysis, product management, and budget. They will partner with the Global Demand, Marketing, CMI and Digital teams to deploy market activation playbooks and strategies. This will also require a strong knowledge of the local market to ensure messaging is relevant and compelling to target customers and consumers.
You will:
- Partner with Market Cluster Head to develop and drive the growth of the Healthy snacks category and KIND business
- Work with Global Demand and Marketing teams to understand and activate global marketing strategies and initiatives at a market level
- Collaborate with Business Development Lead to identify key customer opportunities in key customer metrics such as Assortment, Merchandising, Pricing, and Shelving (AMPS)
- Recommend SKU priorities and optimizations (additions and deletions) as appropriate
- Develop the marketing forecast for annual planning, including baseline assumptions leveraged by Sales/Demand
- Can analyze in-market performance vs launch assumptions with focus on the key growth levers as well as trade and competitive reactions
- Translate tracking results into a strengthened in-market activation plan which focuses on the transformational drivers over time
- Tailoring activities for top customers, creating compelling selling stories for the customers, meeting with customers to present category and brand stories
- Inform long-term media and brand strategy including brand objectives, positioning, consumer targeting, marketing plans
- Ensure flawless development and execution of brand marketing tactics and activations, including traditional media and advertising
- Lead relationships with agency partners communicating key strategic decisions and feedback
- Lead internal campaign management with relevant stakeholders, ensuring successful (on time and within budget) delivery of media and creative briefs
- Manage the marketing messaging via all consumer touch-points
- Partner with Global Digital and CMI resources to turn insights into meaningful action and investigate opportunities in new channels (digital/social)
- Act as Sales contact for all questions/feedback on product support plans
- Partner with Global and be market level point of contact for cross-functional projects
- Be an expert in the Healthy Snacks category
We expect:
- Bachelor's or Master’s Degree
- Minimum 5 years in CPG marketing
- Experience working with syndicated consumption data (SPINS, IRI, Nielsen)
- Strong analytical skills
- Strong business acumen with an entrepreneurial spirit
- Excellent written and verbal communication skills
- Fluent English
We offer:
- Competitive salary
- Annual bonus
- Medical insurance
- 100% sick leave compensation
- Flexible working hours
- Additional paid vacation if you work more than 5 years
- Great educational program
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