Media Manager (TCP)
Вакансия № 17907804 в населенном пункте (городе) Москва, Россия от компании "ООО PepsiCo" на сайте Электронный Центр Занятости Населения (ЦЗН) Москвы.
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Обязательное требование к опыту работы искомого сотрудника: более 6 лет.
График работы: полный день.
Тип занятости: полная занятость.
Вакансия № 17907804 добавлена в базу данных: Воскресенье, 21 сентября 2025 года.
Дата обновления этого объявления: Суббота, 27 сентября 2025 года.
| Рейтинг вакансии: 16,48 из 100 баллов |
Адрес вакантного места работы: Москва, Сокол, Ленинградский проспект, 72к4.
Работодатель предложит заработную плату по результатам собеседования с соискателем работы.
Accountabilities:
- Total Connection Planning (TCP)
Collaborate with and support TCP Lead in her/his role of deploying TCP approach for relevant brands and embedding TCP process in IBP. Partner with Marketing BU teams, MarCom, Insights, Digital and other relevant teams to develop an optimal integrated communication plan for independent work on specific brand team’s briefs.
Provides input into media strategies/plans to ensure supports TCP strategies and maximize ROI, embrace new communication channels and consumer engagement platforms. Lead personally development and implementation of TCP projects that will be discussed and chosen separately.
- Delivering Annual Operating Plan (AOP)
Support Media Director, TCP Lead and other Media Team members in delivering Annual Operating Plan (AOP). Ensures Marketing Communications areas (BTL, ATL, Brand PR & TV Production) preparation of annual plans and budgets for all campaigns throughout the year to determine financial and other necessary resources to achieve marketing KPIs and business performance KPIs.
- TCP leadership
Become the champion of all TCP approaches and templates to consult all internal and external partners of how to work with to get the best result. Participate in TCP adoption & trainings development for RU & BUCCA marketing teams. Continuously develops Personalisation at Scale capability of Media team (and own) to address market needs and changing consumer behavior.
Represents TCP team on relevant meetings with Marketing, MarCom, Insight teams as well as with OMD and creative partners.
- Agency management
Constantly drive passion and OMD capabilities development in TCP process and specific TCP tools and templates usage to deliver outstanding TCP campaigns.
Defines KPIs and ensure ongoing and post-campaign analyses of specific media effectiveness and quality of overall media mix for every campaign.
Work collaboratively with media and creative agencies to analyze and interpret consumer & media trends to identify and recommend media opportunities for brands development based on its objectives.
- Ongoing effectiveness improvement
Investigate and evaluate specific media effectiveness to ensure high media ROI. Expand learnings for specific media and media mixes across Media and Marketing teams. Proactively work on test & learn of new innovative media to evaluate and develop clear guidelines and recommendations. Expand developed guidelines and recommendations across Media teams to constantly improving ROI.
Study global learnings on specific media and media mixes and share the best practices with Media and Marketing teams to ensure best productivity across the organization.
Requirements:
Education and work experience:
- Higher education
- At least 5 years media experience in FMCG company
Knowledge and skills (functional):
- Outstanding media expertise including digital
- Sufficient knowledge in marketing, communication and consumer research
- Strong project management and leadership competencies
- Strong analytical capabilities to evaluate specific media effectiveness as well as effectiveness of total media mix
- Selling & negotiation skills to drive projects inside the company (with peers & colleagues as well as with top management)
Personal:
- Result driven, enthusiastic team player, ambitious and game-changer
- Curious to get acquainted with innovative media and consumer trends
- Real problem solver, methodical and systematic in approach, organized and down to earth
- Ability to drive the agenda overcoming barriers inside and outside the company to achieve results using formal methods (constructive discussions based on figures and data) and informal (networking, influencing skills, collaborative approach with peers, partners)
- Excellent communicator, persuasive, able to operate at different levels inside the organization and with Agencies
- Able to see the big picture as well as drill into details in case of necessity
- Legal entity: PepsiCo Holdings
- Permanent contract
- Medical insurance, Life insurance
- Annual bonus based on performance
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