Performance Marketing Manager

Вакансия № 13171857 в населенном пункте (городе) Москва, Россия от компании "RB" на сайте Электронный Центр Занятости Населения (ЦЗН) Москвы.

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Логотип (торговая марка, бренд, эмблема) RB

Организация работает в следующих сферах деятельности: Медицина, фармацевтика, аптеки; Товары народного потребления (непищевые); .

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Обязательное требование к опыту работы искомого сотрудника: 3–6 лет.

График работы: полный день.

Тип занятости: полная занятость.

Вакансия № 13171857 добавлена в базу данных: Воскресенье, 21 сентября 2025 года.

Дата обновления этого объявления: Суббота, 27 сентября 2025 года.

Рейтинг вакансии: 9,01 из 100 баллов

Вакансия № 13171857 прочитана - 181 раз(а)
Отправлено откликов - 0 раз(а)

Вакансии ЦЗН Москвы в социальных сетях и мессенджерах:

Адрес вакантного места работы: Москва, Павелецкая, Шлюзовая набережная, 4.

Работодатель предложит заработную плату по результатам собеседования с соискателем работы.

Job mission:

The Performance Manager’s key role is to ensure that all advertising campaigns are fully optimized by analyzing performance and results within all media channels (with a focus on digital media) and making recommendations for improvements.

Performance Manager is responsible for comprehensive analyses of communication, across all media, identifying which assets, ad formats, media channels are not delivering against the KPIs, establishing the reasons why and presenting recommendations to maximize ROI.

The Performance Manager works closely with brand and media teams, e-comm, CMI and other RB functions as well as our external partners - media agencies, production agencies, ad trackers, research and analytics companies.

The performance manager operates on brand campaign level, and ensures that each campaign is fully optimized.

Responsibilities:

· Ensure clear business objectives has been set for the activation, translate then to media objectives depending on the addressed stage of the performance funnel and media mix (Together with digital manager)

· Monitor daily and measure media performance against KPIs ( e.g. impressions, CPM, viewability, video completion rate, CTR, CPC, cost per action, Reach, etc.) , analysing and interpreting the data

· Monitor daily and measure content performance against KPIs (Conversion %, Bounce rates, Click throughs etc) - analysing and interpreting the data, tracking performance and reviewing the content campaign’s impact on traffic and conversion metrics

· Work with tech tools to understand, interpret and analyse media performance across multiple media channels including OLV, display, social media, TV, indoor, radio and other paid and owned media. (excl. web sites and search).

· Conduct usability and A/B tests to evaluate content effectiveness making recommendations to optimise assets based on results.

· Provide feedback to brand team, media team and agencies with actionable insights to optimize campaigns.

· Collaborate with media agencies to identify factors driving campaign KPIs performance

· Collaborate with content creators to share & learn from content actual performance.

· Maintain and improve the media reporting for the Content and Brand Teams, to ensure campaigns are monitored accurately and efficiently (what’s working and what isn’t)

· Coordinate with the media agency the creation of an exhaustive Post Campaign Analysis, including the analysis of the media cost, creative content, audience segments, post click experience, device performance metrics. Include a comparison between the forecast campaign metrics & KPIs and the actual results

· Consolidate key take-away and learning points for brand

Requirements:

· Higher Education

· Minimum 4 years’ experience in the digital environment, with extensive experience in creating, evaluating and measuring media campaigns.

· Have a proven track record in analytical and quantitative skills, with the ability to use data and analytics to understand and improve performance

· Deep expertise in all relevant tools and platforms & technology required to excel in the role, such as Google Analytics, Yandex Metrica, Google Trends, Weborama, AdRiver and other available digital instruments.

· Have experience with A/B testing, audience segmentation and targeting

· Solid understanding of marketing principles. Understanding how differ media channels work in synergy in media mix to build an integrated communication and support system and achieve brand

· Ability to operate efficiently and make accurate decisions under speed pressure.

· Analytical skills and attention to details.

· High level of agility, flexible and initiative, with a CanDo attitude.

· Good communicative skills, positive and friendly.

· Upper-intermediate English.

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